Price Is the Headline. Net Is the Bottom Line.
What sellers may actually keep — and what can change it.
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Episode summary
Most sellers begin with price. This episode explains why price matters, but why it is not the number sellers ultimately live with. We introduce seller net as a set of assumptions and explain the difference between public market value and private walkaway math.
Seller questions from this episode
- What is the difference between sale price and seller net?
- Which line items usually sit between price and walkaway?
- Why can two sellers with similar sale prices have very different outcomes?
- What should a seller clarify before choosing a route?